No Traffic? Your 3-Hour Copy Rewrite Only Impressed Yourself
Last week I stared at my website's bounce rate and finally admitted: I messed this up—the copy I wrote only impressed myself.
I've been stuck in this trap too. I used to think my website was my turf, so I had to plaster my entire resume and philosophy all over it. The result? Visitors don't care who I am. They only care whether I can solve their problem. For those of us running solo businesses, the biggest trap is self-indulgence—clients take one look, can't find the point, and click close.
What This Method Is + Who's Already Using It
Your website isn't written for you—it's written for the people paying. We need "perspective switching": let an LLM play your target customer and call out the self-indulgent parts of your copy. Lina, a solopreneur in Hangzhou, spent an entire afternoon at a café revising her "About Me" section, convinced her startup story was deeply moving. Bounce rate? Still 90%. Then she used AI to shift into the customer's perspective and changed her homepage line from "I have 5 years of industry experience" to "Help you solve delivery delays within 3 days." Inquiries went up that same week. Many personal brands now use this workflow for copy self-checks.
Replicate Cost Today
This method isn't for everyone—if your client acquisition is solid right now, no need to try it. But if you want to give it a shot, the cost is minimal: Money: $0 (using free AI chat tools); Time: 30 minutes; Technical barrier: just be able to type and chat; First step: open any AI chat (like ChatGPT or Kimi), type "You are now my target customer, you're struggling with XX problem, please point out which parts of the following copy feel irrelevant to you," then paste in your website copy.
Advice by Stage
If you're just starting out, I'd suggest not splurging on a website—just tweak your Xiaohongshu or WeChat Official Account bio, swapping "I provide XX service" for "Help you solve XX problem." If you have 1-2 clients, buy them coffee, ask why they chose you, and put their exact words on your homepage—that beats 3 days of agonizing over copy yourself. If you're scaling up, run AI across your entire site's copy and rewrite every sentence starting with "we/I" into "you will get," turning your website into your 24/7 salesperson.